🍬 Introducing Buldak Swicy
Samyang Foods, the creator of the globally popular Buldak fire-noodle brand and the pioneer behind the original, viral Fire Noodle Challenge, has introduced Buldak Swicy—a new sweet-and-spicy variety now rolling out across the Asia-Pacific region. The name seamlessly combines “sweet” and “spicy,” reflecting a unique recipe that pairs Buldak’s signature heat with a rounded, mellow sweetness.
Buldak Swicy introduces an approachable new dimension to the Buldak lineup. While the core range continues to deliver the bold, thrilling heat that built the brand's global icon status, Buldak Swicy offers a smoother, easy-going alternative. It expands the brand's appeal to those looking for a casual, sweet-and-spicy daily ritual, all while retaining the legendary flavor profile that made Buldak a worldwide phenomenon.
🌶️ A Milder Place on the Buldak Spicy Level
On the Buldak Spicy Level—the brand’s official heat scale—Buldak Swicy is rated Buldak Spicy Level 1. As the most gentle step on our scale, it offers an option that sits a degree milder than Buldak Carbonara. This smoother heat profile is intentionally designed to offer a relaxed, easy-going option—perfect for everyday cravings or for those starting their Buldak journey, all while delivering the authentic Buldak flavor experience.
⭐ A Distinctive Sweet-and-Spicy Topping
Buldak Swicy features a unique topping not found anywhere else in the lineup: star candy. These star-shaped sugar crystals are designed to melt smoothly into the warm noodles and savory sauce, creating a beautifully glazed, balanced taste that perfectly harmonizes with the heat.
🎬 The "You Can Do Buldak" Campaign
The launch is anchored by an engaging campaign built around the empowering message, “You Can Do Buldak.” The campaign comprises six short films, each featuring a distinct character taking on Buldak Swicy. It warmly reinforces the idea that this smoother, sweeter recipe makes the iconic brand an open invitation for everyone.
Each film can be viewed individually below.
🖤 Tattoo Guy
All ink and edge on the outside — and the first to reach for the sweeter side of spicy. You can do Buldak.
🕶️ Gangster
Runs with a tough crew, but this is one heat the whole gang can handle. You can do Buldak.
🎂 Birthday Girl
Make a wish over a bowl that’s sweet and spicy all at once. You can do Buldak.
🏍️ Biker Girl
Fast, fearless, and ready for a flavor that keeps up. You can do Buldak.
👨🍳 Chef
A trained palate knows real balance when it tastes it — sweet meets heat, done right. You can do Buldak.
🎸 Rocker
Loud, bold, and turned all the way up — just like the flavor. You can do Buldak.
🔍 Frequently Asked Questions
Q. How spicy is Buldak Swicy?
A. Buldak Swicy is the most approachable product in the Buldak family. It is rated Buldak Spicy Level 1, making it a degree milder than Buldak Carbonara. The signature Buldak flavor remains fully intact but is presented with a softer, smoother heat that is perfect for a casual meal or for those new to the brand.
Q. What topping is included?
A. Buldak Swicy is finished with star candy—small, star-shaped sugar crystals that melt into the hot noodles to create a glossy glaze and a perfectly balanced sweetness, bringing our key concept of "melting the heat" to life.
Q. In what formats is it available?
A. Buldak Swicy is offered in the Pouch format.
📍 Buldak Swicy at a Glance
Campaign: “You Can Do Buldak” — six short films, each led by a different character
Flavor: Buldak’s signature spice balanced with a soft, mellow sweetness (“Swicy” = sweet and spicy)
Spice level: Buldak Spicy Level 1 — the mildest in the lineup, a degree milder than Buldak Carbonara
Topping: Star candy — star-shaped sugar crystals that melt for a glossy texture and a touch of sweetness.
Format: Pouch
Availability: Rolling out across the Asia-Pacific (APAC) region