Buldak and the Korea Tourism Organization Launch "Express Your Korea Vibe with Unexpected Buldak"
Samyang Foods' Buldak and the Korea Tourism Organization (KTO) are running "Express Your Korea Vibe with Unexpected Buldak," a global TikTok campaign, from October 13 to November 2, 2026. Fans pick one of three Korean vibes and film their own unexpected Buldak recipe that fits it. Over the three-week campaign, 23 winners will be selected, and the top prize is two round-trip tickets to Korea.
Buldak Ramen (Buldak Bokkeum Myeon), the spicy stir-fried noodle Samyang Foods launched in Korea in 2012, passed 10 billion packs sold in May 2026 and reaches fans in more than 100 countries.
By the Samyang Foods Global Brand Team · October 2026
🔥 3 Korean vibes — Romantic Korea, Cozy & Rustic Korea, Fun Korea
✈️ Round-trip tickets to Korea — one winner for each vibe, two tickets per winner
🎧 Bonus mission — no video needed, just answer one quiz question about a Korean travel spot
What Are the Three Korean Vibes? 🍜
The campaign offers three Korean vibes, and each one comes with location and ingredient ideas. Fans show what Korea feels like to them through a Buldak recipe nobody saw coming.
| Vibe | Location examples | Ingredient examples |
|---|---|---|
| Romantic Korea | Hangang River | Cheese, honey, chocolate |
| Cozy & Rustic Korea | Namcheon Old House, countryside retreats | Tofu, kimchi, onions |
| Fun Korea | Hipjiro (Euljiro), night streets | Cola, ice cream |
How Do Fans Join the Campaign? 🎬
Create your video. Pick a vibe and make your unexpected Buldak recipe, your way. Videos can run up to 90 seconds.
Post on TikTok. Tag @buldak_global and add all five hashtags: #Buldak #BuldakUnexpected #VISITKOREA #BeginToHearKorea #ImagineYourKorea.
Submit your link. On the campaign page, choose your vibe, paste your TikTok video link and enter your email.
What Can Participants Win? 🎁
| Prize | Winners | How winners are picked |
| Round-trip tickets to Korea (2 per winner) | 3 (1 per vibe) | Most TikTok views in each vibe |
| VISA gift card (USD 100) | 10 | Random draw |
| VISA gift card (USD 50) — bonus mission | 10 | Random draw |
Winners will be announced on Monday, November 9, 2026, and notified individually by email. Flight winners must complete booking by November 30, 2026, for travel within one year of the announcement.
What Is the Bonus Mission? 🎧
Fans who would rather not make a video can join the bonus mission instead. Participants answer one quiz question about a Korean travel spot on the campaign page. For a hint, they can watch "Begin to Hear Korea," a travel film produced by KTO. Ten participants will be selected by random draw to receive a USD 50 VISA gift card.
How Did the Partnership Begin? 🤝
The campaign follows the memorandum of understanding Samyang Foods signed with Korea's Ministry of Culture, Sports and Tourism on July 31, 2026, at the National Museum of Modern and Contemporary Art in Seoul. According to the Ministry's announcement, it was Samyang Foods' first partnership in the tourism sector, and it links QR codes on Buldak Ramen and Buldak Sauce packages to Korean travel information. In August, Buldak joined Love Korea 2026 at CentralWorld in Bangkok, a two-day Korean culture and tourism festival organized by the Ministry and KTO.
🔍 Express Your Korea Vibe Campaign — FAQ
Q. When does the Buldak × KTO campaign end?
A. The Buldak × KTO campaign closes on November 2, 2026.
Q. Who can take part in the campaign?
A. The Buldak × KTO campaign is open to participants who are 18 or older and who own the TikTok account they submit.
Q. How are the flight winners chosen?
A. The three flight winners in the Buldak × KTO campaign are the entries with the most TikTok views in each vibe, one per vibe.
Q. Is this the same as the Buldak Weekly Challenge?
A. No. The Buldak Weekly Challenge is Buldak's own TikTok challenge. "Express Your Korea Vibe with Unexpected Buldak" is a separate campaign run with the Korea Tourism Organization, with its own themes, hashtags and prizes.
📍 Express Your Korea Vibe with Unexpected Buldak
📅 October 13 – November 2, 2026
🤝 Samyang Foods (Buldak) × Korea Tourism Organization
🎬 Post on TikTok · tag @buldak_global · 5 hashtags
🏆 Winners announced Monday, November 9, 2026
Explore the full Buldak lineup
