Updated on March 31, 2025
This Cookie Policy contains important information about who we are and how we use cookies on our website, so please read it carefully. This policy should be read together with our Privacy Policy, which explains how we collect, store, use, and share your personal information, as well as your rights, how to contact us, and how to file a complaint with a supervisory authority if needed.
Who are we?
This website is operated by Samyang Foods (hereinafter referred to as the “Company”), and buldak.com is the official website created to introduce and promote our flagship brand, Buldak. Samyang Foods is a food-specialized company headquartered in the Republic of Korea.
Our Website
This Cookie Policy applies to your use of our website, app, and services listed below:
Throughout our website, you may find links to other websites owned and operated by trusted third parties that provide advertising or analytics services. These third-party websites may use cookies or similar technologies under their own separate policies. Please refer to their respective policies for information related to data protection on these third-party websites.
What are cookies?
Cookies are small text files stored on your computer or mobile device when you visit our website. Our website (the “Site”) sends data to your browser when you first request a webpage, which is then stored on your computer or device so that the website or app can access, store, or collect that information later.
Browsers support cookies and similar technologies (e.g., local storage, pixels), allowing our website to remember your visit and enhance your user experience or generate anonymous statistics on site usage. In this policy, the term “cookies” refers to both cookies and similar technologies.
Cookies may be set by the website you are visiting (“first-party cookies”) or by third parties that provide analytics, advertising services, or interactive content on the site (“third-party cookies”).
Third-Party Cookies
We use third-party tools such as Google Analytics (GA) and Amplitude to collect and analyze data about your use of our website. Some of our third-party partners may also use cookies to understand your interests in our products and services or to provide personalized content and advertisements.
These cookies collect data based on your visits and behaviors on the website and are used to improve your user experience. However, any data collected through third-party cookies is managed according to the respective third party’s privacy policies.
More About Cookies
For general information about cookies and how to control and manage them, please refer to the guidance provided by the UK Information Commissioner’s Office (ICO) at:
Types of Cookies
Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled in our systems. They are typically only set in response to actions made by you—such as setting privacy preferences, logging in, or filling out forms—or when strictly necessary to provide the services you request.
These cookies cannot be turned off through user preference. You can set your browser to block or alert you about these cookies, but some parts of the site may not work properly. These cookies do not store personally identifiable information.
Some cookies are dynamically generated based on unique identifiers to maintain login sessions and for security purposes. Examples include PHPSESSID for tracking logged-in users, cookies for maintaining WordPress sessions, and identifier cookies for Single Sign-On (SSO).
Other cookies are used to enhance website security and prevent bot traffic. For instance, Cloudflare’s Bot Management feature blocks automated requests based on user behavior and protects site performance. These cookies do not identify users and expire automatically after a set period.
Optional Cookies
We ask for your consent before storing the cookies listed below on your device. Refusing these cookies may affect the proper functioning of certain features. These cookies are only used if you have given your consent. More details are provided below.
Performance Cookies
These cookies help us understand traffic sources and visit counts, allowing us to measure and improve website performance. They let us know which pages are popular, how users navigate the site, and where improvements are needed. All information collected by these cookies is aggregated and anonymous. If you do not allow these cookies, we won’t be able to use your data in this way.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalized features. They may be set by us or by third-party providers whose services we’ve added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
We also use certain cookies to support Single Sign-On (SSO). These cookies store user authentication status, the last used login method, and redirection information to improve login convenience and security.
Targeting Cookies
These cookies are used to deliver ads tailored to your interests or to measure the effectiveness of advertising campaigns. While buldak.com does not currently run targeted advertising, these cookies may be activated in future advertising efforts.
Changing or Withdrawing Cookie Settings
To withdraw your cookie consent or manage your cookie preferences, visit the Cookie Settings page or click the link at the bottom of any page on our website. From there, you can toggle cookie settings on or off. You may need to refresh the page for the changes to take effect.
Analytics Tools We Use (GA and Amplitude)
Samyang Foods uses the following analytics tools to collect and analyze website usage data:
- Google Analytics (GA): Tracks visit time, navigation paths, session duration, and click behavior. IP addresses are anonymized.
- Amplitude: Collects event-based behavioral data (e.g., button clicks, page transitions) to analyze user flows and drop-off rates.
These tools use unique identifiers to collect anonymous data used to enhance user experience and improve product/service performance.
Analytics tools such as Segment or Amplitude may use cookies like ajs_anonymous_id to track visitor activity and generate anonymous identifiers. These data do not identify individuals and are used solely for behavioral analysis and website optimization.
Additional Information on Cookies We Use
General Browsing
We use certain essential cookies to support specific technical functions on our website (e.g., user account login, platform upgrades, bug fixes).
These cookies serve purposes such as:
- Tailoring services/products to visitor behavior or preferences
- Enabling users to opt out of personalization or modeling
- Gathering preference data to develop more useful products
- Supporting essential tasks for marketing and advertising teams (e.g., showing popups on first visit, collecting click and view data)
- Diagnosing and fixing bugs or system errors for efficient operations
Analytics
We use analytics cookies to improve our website content and user experience. These cookies collect data about how users interact with the site, including navigation paths, clicks, and content preferences. The data is used to provide more valuable content and optimize performance.
We use Google Analytics (GA) and Amplitude as our primary analytics tools. The information collected is processed anonymously and does not identify individual users.
These cookies help us:
• Monitor site traffic and user flow
• Analyze engagement with branded content and features
• Measure the effectiveness of content strategies
How to Disable All Cookies and the Consequences
If you do not wish to allow any cookies, including those necessary for requested services, you can block cookies via your browser settings. However, doing so may prevent you from accessing certain features of the website.
For more information on cookies and how to disable them, please visit:
Browser Settings
Most browsers provide settings to manage cookie usage. You can view and delete stored cookies, or block cookies from all or specific websites.
Although cookies may be enabled by default, you can adjust your settings to:
- Be notified when cookies are set or updated
- Block all cookies
However, blocking some or all cookies may affect access to certain website features, content, or personalized experiences.
Please refer to your browser’s “Help” section or the following resources for more information:
- Mozilla Firefox
- Apple Safari
- Google Chrome
- Microsoft Edge
Mobile Device Settings
You may be able to manage cookie usage through your mobile browser settings. Devices with installable apps, such as iOS or Android, often provide additional advertising-related settings:
- iOS: “Limit Ad Tracking”
- Android: “Opt out of Ads Personalization”
Third-Party Cookie Blocking Tools
Several industry organizations offer tools to limit the use of third-party cookies for advertising purposes. You can learn more at:
- Network Advertising Initiative
- Digital Advertising Alliance
- European Interactive Digital Advertising Alliance (EU Users)
- Google Analytics Opt-out Browser Add-on
How to Contact Us
If you have any questions, comments, or concerns about this Cookie Policy, please contact Company at:
Policy Updates
We may update this Cookie Policy from time to time. When changes are made, we will notify you by posting a notice on our website.
