Buldak Takes Over Coachella with the Real Taste of Heat! ๐ฅ
This year, Buldak became the first Korean brand to be named an official partner of Coachella. With over 30,000 visitors to our booth and more than 750 million views across social media, Buldak made a bold, spicy mark on the global stage.
Inside the Buldak booth, visitors explored three unique zonesโSampling, Duets, and Launchโeach offering a different way to experience Buldakโs signature heat. ๐ถ๏ธ๐
Global stars brought added energy to the booth throughout the weekend. Korean icons like ENHYPEN, Choo Sung-hoon, and Gabi also made appearances, each enjoying Buldak in their own way.
In the Sampling Zone, guests tasted Buldak sauce on unexpected pairings like ice cream and fruit. The reaction? โItโs so spicy, but I canโt stop eating it!โ
The Duets Zone featured a one-of-a-kind collaboration with global artist GloRilla. Fans captured videos of themselves sharing Buldak popcorn with the star and shared them across social media, spreading the heat online.
But the most thrilling moment? The Launch Zone. Visitors took turns sitting in a single lounge chair, designed to simulate a dramatic takeoff.
As the Buldak heat level intensified, LED screens transformed from sky to outer space. Smoke, wind, and lighting effects added to the intensity, turning a simple tasting into a full-body experience.
Each guest received a video of their ride, which many shared instantly on social mediaโspreading the spice far beyond the festival grounds.
Throughout the festival grounds, Buldak Sampling Spots handed out Buldak Sauce Sticks. Guests added the sauce to everything from pizza to burgers, and all 90,000 samples were gone by the final dayโproof of the demand.
Even in the 39ยฐC heat, people lined up to try Buldakโs signature fire. More than just a brand experience, it was a moment of shared spice with heat-lovers from around the world.
Whereโs Buldak headed next? Stay tuned!๐ฅ
