Crave the Burn

A spicy yet refreshing taste. On top of deep, rich umami from chicken and soy sauce, a multilayered explosion of spicy, sweet, and savory notes creates a perfect balance of flavor. The burning experience delivered by Buldak's iconic heat. A sensation you can never forget — one that only Buldak can give. Ready for an experience that will keep calling you back? One bite of Buldak, and the daily stress crowding your mind burns off in an instant. The intense stimulus on the tip of your tongue quickly spreads through your entire body, triggering a rush of endorphins and dopamine. This catharsis leads straight to pure liberation, reigniting your everyday energy. Give yourself the surest jolt to turn up your life's temperature. Your way — playful, bold, full of energy.

Crave the Burn — the intense flame etched into your everyday. That's Buldak.

Meet PEPPO

A chick born from spice — red feathers, flame-tipped hair, and a personality like no other. Different from the rest? Absolutely. Other people's opinions? Not even on the radar. PEPPO just follows the heat within. A catalyst that sets everything around it ablaze — cracking open the quiet of everyday life and filling it with pure, unpredictable energy. That's PEPPO. Unapologetically bold. Refreshingly honest. Delightfully unhinged. — PEPPO is the burn. Get too close, and you might just find yourself completely hooked.

PEPPO
Flame-tipped hair
Red feathers

This is Buldak

Pioneer

Pioneer

WE MADE THE HEAT.

The Burn That Started It All Before the trend. Before the challenge. This was already ours.

Excellence

Excellence

THE BURN YOU CAN'T FAKE.

Only One Original You've tried the rest. You know the difference.

Unconventional

Unconventional

EATING BULDAK IS AN ACT.

Some Burns Are Planned. Most Aren't. 2AM, bad day, no reason at all — burn anyway.

Diversity

Diversity

EVERY BURN IS PERSONAL.

Find Your Burn Mild start or full flame — your ritual, your pace.

Buldak History

  • 2026

    10 Billion Units Sold & Peppo's Debut

    10 Billion Units Sold & Peppo's Debut
  • 2025

    Buldak Sauce Packaging Redesign Launch

    Buldak Sauce Packaging Redesign Launch
  • 2024

    #buldak, Reaches 700 Million Views on TikTok in 3 Years

    #buldak, Reaches 700 Million Views on TikTok in 3 Years
  • 2021

    Buldak Original Surpasses 3 Billion Units Sold

    Buldak Original Surpasses 3 Billion Units Sold
  • 2018

    Buldak Sauce & Buldak Carbonara Launch

    Buldak Sauce & Buldak Carbonara Launch
  • 2015

    #FireNoodleChallenge Sweeps Across Asia

    #FireNoodleChallenge Sweeps Across Asia
  • 2012

    Buldak Original Launch

    Buldak Original Launch