Conquering Youtube with Buldak High!
Buldak won the prestigious ‘Best Branding – Brand Enhancement’ award at the 2025 YouTube Works Awards Korea 🏆
What is the 2025 YouTue Works Awards Korea?
The 2025 YouTube Works Awards Korea is a global digital advertising festival that showcases YouTube videos that have resonated with viewers through authentic communication, creating empathy and leaving a lasting impact. This year, numerous brands uploaded videos in their own unique ways injecting vitality into the YouTube ecosystem ✨
Award that Buldak won: Best Branding - Brand Enhancement
Among the various award categories, the ‘Best Branding - Brand Enhancement’ category, in which Buldak won, selects the campaign that most effectively utilized YouTube to strengthen the brand of an existing product or service.
The effort to reflect Buldak's intense brand image in the newly launched Buldak Sauce and provide consumers with a thrilling experience paid off. The concept, 'Buldak High,' went beyond a simple product introduction, capturing everyday situations through various episodes and cleverly expressing the unique wit of Buldak Sauce. 🔥
Buldak High: Captures the taste of global fans
Ride the Buldak High approached customers episode by episode, and among them, the winning entry that highlighted the bold appeal of Buldak was the 'Ride the Buldak High' campaign, which introduced the newly launched Buldak Sauce. One of the campaign videos, ‘Ride the Buldak High 🔥｜Ep.School lunch,’ begins with two female students secretly taking out Buldak sauce during lunchtime at a school where it's prohibited and pouring it on their side dishes. The video captures the moment when the students share the thrilling taste of Buldak, hold hands, and strike a pose, causing an immense surge of energy that bursts through the school building and shoots into the sky 🌪
The video of people breaking through the sky with the energy of the Buldak Sauce, which clearly imprinted the heightened mood caused by the sauce's spiciness, sparked buzz among consumers. As of October 2025, that video has garnered significant attention, boasting 6.4 million views on YouTube.
What will be the next explosive moment that Buldak will create?
Please continue to look forward to Buldak's future endeavors! 🌶️🎶
