Keep an eye out for our newly relaunched Buldak Hot Sauce Bottle-shaped Micro Footprints located throughout the festival—especially at two spots in the Indio Central Market and three more including the VIP area!
Each footprint includes a QR code—scan it to receive a special video message from GloRilla, the face of Buldak at Coachella, and get directions to "The Buldak Launch."
You’ll be able to sample our Original and Carbo flavors in convenient stick packs—spice up your day anytime, anywhere!
Craving instant ramen on the spot? Visit the General Store to grab Buldak cup noodles and Buldak Hot Sauce.
Don't miss the sweet desserts, exciting duet moments, and exclusive experiences Buldak has prepared across the festival—including at our brand activation zone!
🚀 2025 Buldak x Coachella – “The Buldak Launch” Experience Zones
✅ 🍨 SAMPLING ZONE
Taste Buldak Hot Sauce–paired desserts like vanilla ice cream, frozen strawberries, and mango!
✅ 🎤 DUETS ZONE
Join a duet showdown with GloRilla while sampling spicy Buldak! Record your duet moment on the spot.
✅ 🚀 LAUNCH ZONE
Ride the Buldak High!🚀
Hop on the launch chair for an electrifying ride—available only at Buldak’s brand activation zone at Coachella!
🎥 Your experience video will be emailed to you instantly, so you can share it on social.
🌶️ Buldak Micro Footprint Locations (5 total)
Located throughout the festival, including the Indio Central Market and VIP area.
Scan the QR code to watch a personal invite from GloRilla!
Sampling products: Buldak Hot Sauce Stick Packs (Original & Carbo)
🛒 Product Purchase Info
Available at the Coachella General Store.
🔥 Feel the Heat with Buldak at Coachella!
A one-of-a-kind global spicy experience—only at Coachella!
For more info and the latest updates, check out our official Instagram.
