🔥Buldak's New Face: PEPPO
Buldak has a new face: Peppo, who takes over from Hochi, the brand's longtime mascot. Peppo is a chick that hatched from an egg Hochi laid after eating a chili pepper, with a flame above its head. In short, Peppo is Buldak's spicy side brought to life as a character.
What Kind of Chick Is PEPPO? 🐤
Put simply, Peppo is a bold little chick who goes after whatever it wants, no hesitation. The moment Peppo shows up, a quiet day turns unpredictable. Peppo is playful and curious, and you never quite know what it will do next. It is honest about how it feels, getting fired up when it's excited and reacting even harder when it's upset, which keeps every day interesting for its owner, LEE. Peppo is the kind of character who can break up a dull, stuffy mood in an instant.
There's a restless side to Peppo too. It is never satisfied with the same routine day after day, always looking for something new and fun, and the flame above its head is a fitting symbol for all that energy.
🖱️Welcome to Peppo World
Samyang Foods has opened Peppo World, an online space where you can meet Peppo up close. True to its slogan, "It's Peppo's world and we're just living in it!" the site is packed with ways to explore everything about Peppo.
Peppo World is free for everyone on desktop and mobile, with no sign-up required.
What You Can Do in PEPPO World
Here is what you can try in Peppo World:
🌶️ Character profile: See Peppo's background, world, and origin story all in one place.
🎨 Drawing tool: Enter a prompt and style Peppo your own way.
⚡ Peppo GIFs: Add some fun to your messages with GIFs of Peppo's expressions and movements.
🖼️ Wallpaper downloads: Dress up your phone and computer with Peppo wallpapers.
💬 Peppo Messenger: Combine emojis to guess the secret of how Peppo was born and win a gift.
🎁 Card collection: Draw one card a day and build your own Peppo collection. The more you share with friends, the more draws you get, so share more, draw more, and fill out your set. Pull a special gold card for a chance to win a gift.
🌶️Now You Can Find PEPPO on Buldak Packaging Too
Peppo isn't just on screen. You can now spot Peppo on Buldak product packaging in Korea. Here are the products that currently feature Peppo:
Buldak Sauce
Original Buldak Ramen (large cup, small cup, and pouch)
Carbonara Buldak Ramen (large cup, small cup, and pouch)
Look for the new Peppo packaging at grocery stores, convenience stores, and the official online shop.
❓Frequently Asked Questions (FAQ)
Q. Who is PEPPO?
A. Peppo is Buldak's new character, a chick that hatched from an egg Hochi (the previous mascot) laid after eating a chili pepper. It is known for the flame above its head and its bold personality.
Q. Will I see Peppo instead of Hochi on Buldak products now?
A. Yes. Peppo is taking over from Hochi as the new face on product packaging. In Korea, it appears first on Buldak Sauce, Original Buldak Ramen, and Carbonara Buldak Ramen (large cup, small cup, and pouch).
Q. Where and how can I use Peppo World?
A. Just go to the official site, peppoworld.com. It is free on desktop and mobile, with no sign-up required.
Q. What can I do in Peppo World?
A. You can check out the character profile, collect cards, use the drawing tool, browse Peppo GIFs, and download wallpapers. Pull a gold card, or use Peppo Messenger to guess the secret of how Peppo was born, for a chance to win a gift.
Q. How does the card collection work?
A. You can draw one card a day, and each card you pull is added to your collection. Once you've used your daily draw, you can draw again by sharing Peppo World with a friend, with one extra draw for each share. Visit every day and share to collect new cards and complete your set, and look out for the special gold card, which gives you a chance to win a gift.
Buldak's Next Story Starts in PEPPO World
You can meet Buldak's new face both online and on the new packaging. Draw a card each day, style your own Peppo, guess how it was born, and explore Peppo's world for yourself.
