✨ Buldak Is Going Global — And the Next Stop Is Bangkok
The fire isn't staying in Seoul.
From May 26 to 30, Samyang is heading to Bangkok for THAIFEX-ANUGA 2026 — Asia's largest food trade expo — with an immersive brand experience called SAMYANG CRAVE LAB. Think of it as Buldak's brand playground in Southeast Asia, packed with tastings, interactive zones, and limited-edition merch.
🔥 Buldak — Experience the brand that kicked off the global spicy noodle craze 🍝 SAMYANG CRAVE LAB — An immersive Buldak brand world built exclusively just for the expo 🥡 Five days, one booth, all the heat — straight from Seoul to Bangkok
🏠 What Is SAMYANG CRAVE LAB?
SAMYANG CRAVE LAB is an experience-driven booth designed to bring Samyang's brand universe to life under one roof.
At the center of it all: Buldak, with its own dedicated LAB zone where visitors can step into the brand's flavor, personality, and story. Samyang's newer brands MEP and Tangle, will also appear alongside Buldak, giving global visitors a broaderr taste of what Samyang has to offer. But the heart of the booth — and the reason most people show up — is Buldak.
🔥 Taste the Lineup — From Classics to New Drops
This is where things get spicy.
The booth features a rotating tasting program throughout the day, showcasing Buldak's biggest hits and newest releases. Featured items include:
Original Buldak Ramen — the icon that started it all
Carbo Buldak — creamy, spicy, addictive
Cheese Buldak — comfort meets fire
Swicy Buldak — a brand-new flavor making its debut
Buldak Sauce Canapés — small bites, big heat
Yes, it's all free — and freshly prepared on-site. 🍜
📱 Scan, Play, Win — QR-Powered Brand Missions
The entire booth is built around interaction.
QR codes are placed throughout the LAB, letting visitors pull up brand information, complete digital stamp missions, take quick surveys, and join social media challenges — all from their phones. The more zones you explore, the more you unlock.
🎁 Stamp Missions, Surveys, Social Posts — Exclusive Merch Awaits
Engagement gets rewarded.
Visitors who complete the digital stamp missions, finish surveys, or post on social media can take home exclusive Samyang merch. The more LABs you visit, the more spicy souvenirs you collect. 🎉
⏱️The booth runs daily from May 26 to 30, with tastings and merch available on a first-come, first-served basis.
Explore the full Buldak lineup 🔍
🌏 Why Southeast Asia, Why Now?
Buldak is already a household name across Southeast Asia.
With this expo, Samyang is doubling down on the region by bringing Buldak fans closer to the brand through real-world experiences, new flavor drops, and a booth that puts the spicy story front and center. This isn't a one-off appearance. It's the start of a bigger global chapter for Buldak.
🔍 FAQ: Everything to Know About SAMYANG CRAVE LAB at THAIFEX-ANUGA 2026
Q: When and where is SAMYANG CRAVE LAB happening?
A: It runs from May 26 to May 30, 2026 at THAIFEX-ANUGA 2026 in Bangkok, Thailand — the largest food trade expo in Asia.
Q: What is THAIFEX-ANUGA?
A: Now in its 21st year, THAIFEX-ANUGA is co-hosted by Thailand's Department of International Trade Promotion (DITP) and the Thai Chamber of Commerce. In 2025, the event welcomed 3,231 companies from 57 countries and roughly 88,000 visitors from 143 countries.
Q: What's the booth all about?
A: SAMYANG CRAVE LAB is an immersive brand experience built around Buldak — featuring rotating tastings, interactive QR missions, and exclusive merch drops.
Q: Are the tastings really free?
A: Yes. The tasting program runs throughout the day with rotating menu offerings, including Original Buldak, Carbo Buldak, Cheese Buldak, the new Swicy Buldak, and Buldak Sauce canapés.
Q: Can I get exclusive merch at the booth?
A: Yes — complete the QR-powered stamp missions, surveys, or social media challenges and you'll receive brand-exclusive merch as a thank-you.
🔥 From Seoul to Bangkok — The Fire Keeps Spreading
SAMYANG CRAVE LAB is more than a booth.
It's proof that Buldak is building a global brand experience. Whether you're in Bangkok this week or following the journey from afar, this is the moment to see where the spicy revolution is heading next. 🌶️
📍 SAMYANG CRAVE LAB at THAIFEX-ANUGA 2026 Dates: May 26 (Tue) – May 30 (Sat), 2026 Location: Bangkok, Thailand Concept: SAMYANG CRAVE LAB — A Buldak brand experience
